Become A Pelican Pal

Advertise Creatively to High-Income Families

A community-first magazine that celebrates local stories — and the fastest, simplest way for businesses to advertise to affluent homeowners across Charleston.

Browse every issue, learn how our neighborhood magazines drive real results, and become an advertiser in three simple steps.

Welcome to Pelican Pals

Your Neighborhood

Magazine Hub Library

A community-first magazine that celebrates local stories — and the fastest, simplest way for businesses to advertise to affluent homeowners across Charleston.

Browse every issue, learn how our neighborhood magazines drive real results, and become an advertiser in three simple steps.

Story-based advertising that families keep.
Reaches homes $500,000+ and $100,000+ annual income.
More memorable and affordable than ValPak, Local Trend, RSVP.
Build community, not coupons.
Designed, proofed, and mailed each month.
Limited to 20 pages per neighborhood.

Why Local Business Trust

Who Receives the Magazine

Delivered directly to homeowners in premium Charleston neighborhoods
100% physical mailbox delivery
70–80% read rate with long countertop lifespan

Affluent Homeowner Demographics

High-income families with strong spending power
Ideal audience for home services, real estate, lifestyle, and local businesses
Stable, long-term communities

Why Story-Based Advertising Works

Your ad becomes a story inside the magazine
Residents build deeper trust with narrative-style messaging
Higher engagement than traditional ads

Neighborhoods Covered

Legend Oaks
The Ponds
Dunes West
More neighborhoods coming soon!

Advertising Packages

$199 — Quarter Page
$299 — Half Page
$399 — Full Page
$499 — Premier Experience

Perks for Pelican Pal Advertisers

Early access to new neighborhoods
10% multi-neighborhood discount
Priority design support
Unlimited proof revisions
Co-sponsor opportunities

Monthly Deadline: All assets must be submitted by the 20th of each month.

Why Local

Business Trust

Who Receives the Magazine

Delivered directly to homeowners in premium Charleston neighborhoods
100% physical mailbox delivery
70–80% read rate with long countertop lifespan

Affluent Homeowner Demographics

High-income families with strong spending power
Ideal audience for home services, real estate, lifestyle, and local businesses
Stable, long-term communities

Why Story-Based Advertising Works

Your ad becomes a story inside the magazine
Residents build deeper trust with narrative-style messaging
Higher engagement than traditional ads

Neighborhoods Covered

Legend Oaks
The Ponds
Dunes West
More neighborhoods coming soon!

Advertising Packages

$199 — Quarter Page
$299 — Half Page
$399 — Full Page
$499 — Premier Experience

Perks for Pelican Pal Advertisers

Early access to new neighborhoods
10% multi-neighborhood discount
Priority design support
Unlimited proof revisions
Co-sponsor opportunities

Monthly Deadline: All assets must be submitted by the 20th of each month.

Frequently Asked Questions

How do I know this works?

Absolutely. Pelican Pals is different from coupon books or mass-mailers.
We tell a story that families actually read, keep, and talk about. Our magazines go only to neighborhoods with average incomes above $100,000 and home values over $500,000; so your message is reaching households that can afford your services.

Your business is placed inside a fun, memorable story, not lost in a stack of coupons.
Families keep us on the counter, not in the trash.

Why is this bette than valPak, Trend, or RSVP?

Great question.
Those mailers send advertising to everyone, including renters and low-income apartments. Most go straight to the trash.

Pelican Pals is targeted.

We mail only to higher price-point neighborhoods like The Ponds and Legend Oaks.
And instead of being “just another ad,” your business becomes part of a story that children share with parents and that families and friends share with each other, creating brand recall no coupon book can match!

Plus, our rates are kinder on your budget.

What if I don’t have artwork or branding ready?

No problem at all! We can design everything for you.
You can upload your logo or check a box that says:
“Build my ad from my website.”

Our team will create your ad layout, send a proof within 48 business hours, and you can request edits before the issue goes to print

Can I cancel if I need to?

Yes.
You may cancel at any time before your design call or before the 20th for the upcoming issue.
We believe in being easy to work with! No pressure, no confusion.

What if I want to advertise in multiple neighborhoods?

Even better!
Pelican Pals advertisers receive first choice of placements in future neighborhoods and are eligible for discounts when available.

Do I need to commit for several months?

No long-term commitments.
You can join for just one issue, or stay with us as long as you are getting great results. Most businesses stay because we build real community visibility month after month.

What is included in the Premier Package?

Everything in the full-page package, plus:

· Story integration inside the Professor Pelican comic

· Hidden “Pelican Eggs” featuring your business

· QR codes + social media tags

· Podcast appearance with the Professor Pelican team

· Added visibility across all channels

· Priority placement in future neighborhoods

· Co-sponsor opportunities at local seminars

It is our highest-impact way to be seen.

What if I don’t have time to talk?

Totally fine.
You can sign up entirely online in under 2 minutes, choose your package, upload branding, and pick your design appointment time.

You will receive automated emails guiding you through each step.

What if I want to approve the final ad?

You always approve your ad before printing.
Our team sends your proof within 48 business hours. You can request edits, refinements, or alternate layouts. We do not print anything without your approval.

When is the deadline to secure a spot?

We close each issue to advertisements on the 20th of the month.
Proofs must be approved by the 30th, and magazines are mailed within 1-2 weeks after.

Space is limited because we keep each neighborhood’s magazine within certain size limits, so early sign-up ensures the best placement.

Professor Pelican

[email protected]

(843) 202-4814

All right, title and interest in each copy of every Multiple Listing compilation created and copyrighted by the Charleston Trident Association of REALTORS®, and by the copyrights therein, shall at all times remain vested in the Charleston Trident Association of REALTORS®.

IDX information is provided exclusively for consumers’ personal, non-commercial use and that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information deemed reliable but not guaranteed to be accurate. Listing information updated daily.

Professor Pelican

[email protected]

(843) 202-4814

All right, title and interest in each copy of every Multiple Listing compilation created and copyrighted by the Charleston Trident Association of REALTORS®, and by the copyrights therein, shall at all times remain vested in the Charleston Trident Association of REALTORS®.

IDX information is provided exclusively for consumers’ personal, non-commercial use and that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information deemed reliable but not guaranteed to be accurate. Listing information updated daily.